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Why is so important the font?
Böde Kriszta

Typography in web design

Why is font so important? Because, after your corporate colours, it’s the second most important factor in how the audience visiting your website will process the content you present to them.

Typography is a term used in both traditional and digital printing. The right choice of fonts can enhance the design and make the content pleasant to read.

Each font has a unique style, size and weight (thickness). For this reason, different fonts with the same font size can have different heights.

To choose the right fonts for your image, there are many things to consider. I believe that there is no general „font definition formula” that is acceptable to all and works well in all cases. However, I will now attempt to provide a guide to typography that can be used by anyone.

9 tips to find the right font


Colour – Generally speaking, on web interfaces, websites, web pages, you can read text on a white or light-coloured background with a dark-coloured font (as is the case here on this page). Specifically, here I use the grey #0D1015.


Size An important aspect is the legibility of the texts. A font that is too small is always difficult to read. If you want to provide a great UI (user experience) for visitors to your website, you should always test that the size you choose doesn’t compromise readability. As you read above, different font sizes also vary.


Hiearchy – A longer text is most accessible to the reader if it is presented in sections, each section with a title. There are fonts that are great for headings but unreadable as body text, and fonts that are great for body text but boring as titles.


Background – I don’t know if you’ve ever come across a web interface where the text was either on an image or in front of a patterned background. This is a terribly bad solution! It detracts from the user experience, as such text is hard to read and strains the eyes.


Alignment – For texts printed on paper (e.g. books, newspapers), alignment with line spacing gives the impression of organisation and elegance. On your website, it borders on chaos: it creates gaps in the text, making it look unnatural. That’s why texts on the web are always left-aligned! (Unless the design requires right alignment.)


Mood– What will be the mood of the site? Serious or more playful? Formal or casual? Modern or traditional? Different moods call for different fonts.Of course, defining the purpose of your website and your target audience will help you decide this.


One – two or three? – It is not recommended to use many fonts in your web design, because it makes your website opaque. It is generally accepted to use font pairs, i.e. two different fonts that complement each other well and match. It is also acceptable to use a third font, usually calligraphic or handwritten, if the design or illustration requires it.


License – As with the photos, images and illustrations used, please always check the terms and conditions of the font license. Be careful and only use fonts that are licensed to you or that you have purchased.


Sites for fonts – There are plenty of places online to find inspiration for your choice. My favourites are: FontsInUse,, GoogleFonts, FontPair, Typewolf. Here is a pretty detailed Canva tutorial on font selection.

These are nine tips to consider if you want to choose your own fonts for your online presence. While the fonts you choose do play an important role in your web presence, it’s also important to remember that design should never be at the expense of readability. Simplicity is a pleasure!

Dare to be different!

Kriszta from NovArt Stúdió

Are you looking for a web design company with experience in both branding and web design?
Kriszta Böde

Creativity has always been part of my life. It's true, before I became a webdesigner took a roundabout way, I previously worked as a business manager for many years.

My strengths are my ability to think in a complete system, to identify problems quickly and deal with them effectively.

I believe that with due diligence and dedication we will find the best possible solution in every case!

Let's work together!